When people think of Dublin, they think of Ireland. To change that, we invited Dubliners across the pond to discover Dublin, Ohio.

To attract visitors from Dublin, Ireland, we partnered with Visit Dublin Ohio to create cheeky OOH billboards and location-targeted social ads in downtown Dublin, Ireland. The irresistible offer? Free pints on St. Patrick’s Day.

Anyone who traveled the 3,566 miles (5,738 km) to Dublin, Ohio, between March 8th and 18th was treated to free pints and plenty of 'Visit Dublin' swag to take home.

The campaign generated 32 million earned impressions.