As part of the launch of Tempur Sealy's new Posturepedic brand identity, we were tasked with overhauling their entire photography library.

To ensure consistency across all future shoots, we started by developing comprehensive photography and videography guidelines. These guidelines served as a foundation for maintaining the brand's visual coherence.

I played a key role in the first production, overseeing set design, talent selection, and wardrobe decisions. On set, I directed talent and collaborated closely with photographers to bring the brand's vision to life in its first major photography production.