Long-time client and hospitality brand, Keeneland Racecourse, enlisted our team to elevate on-premise guest experiences, especially their wedding venue services.

We highlighted the beautiful setting of the racecourse as a backdrop for this campaign. By treating the logo as a masthead, similar to ‘Vogue’ or ‘Vanity Fair’, the elegance of the venue was positioned to shine.

The art direction for the shoot was simple: Beautiful and high fashion.