Jim Beam JIM The World’s First Intelligent Bourbon Decanter

With AI devices becoming integral to daily life, Jim Beam wanted to join the conversation by creating the first intelligent bourbon decanter. Unlike typical AI devices like the Amazon Echo or Google Home, this decanter, named JIM, has a single function: pouring whiskey. While you can ask JIM questions like “What’s the weather today?” it responds not with contextual answers but with witty remarks voiced by Fred Noe, Jim Beam’s master distiller.

JIM was sold on the Jim Beam website but it…frequently sold out. The buzz around this AI decanter earned Jim Beam coverage in USA Today, Ad Age, and The Verge, and even garnered Olson Engage (and our team) a Shorty Award.