We were tasked with supporting the launch of the new GE Profile Advantimod Oven and to sharpen the story of it’s Advantium Technology.

For the launch we created two product videos that highlight the quick cooking ability of the Advantimod technology as well as the sleek and beautiful design of the oven itself.

By using a time-lapse approach we further pushed the narrative of fast cooking by showcasing the capabilities of the oven in a short video.